As part of its new focus on the Youth segment and further to the launch of UNiFi product, the Bank’s new Youth and Digital Banking initiative, Unity Bank Plc recently rewarded the creativity of three young people. These recipients – referred to as Unifiers – demonstrated their innovativeness and distinguished themselves in an online competition.
The UniFiers initiative was conceived as part of the Bank’s Corporate Social Responsibility (CSR) which was instituted to empower young people who had developed definitive initiatives that had an impact on their immediate communities. Each of them were celebrated at the recent UNIFI-launch held at the University of Lagos.
The three successful candidates received rewards of half a million Naira each for displaying their projects online as part of the UniFiers challenge and garnering highest number of votes from fans who endorsed their respective projects in each of the project category. These videos can be accessed online at http://unifiers.com.ng/
According to the GM, Products & Channels, Mr. Bonaventure Okhaimo, “the UniFiers project is aimed at encouraging creativity and motivating Nigerian youths”, adding that, “the Bank identified three broad categories for the competition which included ‘the Lanterns; targeting science & technology innovation, ‘the Humanitarians’, riding on social development and charity, and the ‘Builders’ – highlighting excellence in Art, design and culture”.
The winners that emerged include: Tolulope Falope – Builders category, Mobolaji Oriola – Humanitarian category and Albert Kure – Lantern Category.
As the Unifiers initiative continue to reflect the core essence of UniFi product offering, the Bank is currently taking the three winners through a mentorship programme intended to enhance the three winning projects and their promoters for the overall benefits of the society.
UniFi is Unity bank’s new youth-focused proposition. In addition to an affordable Savings account offering, Unifi also offers a lifestyle app which provides customers with a full digital platform, packaged to appeal to undergraduates and young professionals.
The Group Head Retail & SME Banking Group, Mr Funwa Akinmade, who addressed students during the launch described UniFi as a “product for the youth generation which offers a full digital experience that does not require them to ever visit the bank’s branch.”
UniFi offers youths an interface with Unity Bank, giving them access not only to standard banking transactions like transfers and payments, but also the ability to make school payments, shop online, book movie tickets etc. As an industry first, Unifi also allows the account holder to enjoy rewards and loyalty benefits, as well as refer friends and family to the platform.